GOODWILL PROMOTING GOODWEAR
By Adnews Staff
Goodwill of Toronto launched a Goodwear marketing campaign last week. The campaign is designed to focus on a person's unique sense of style, emphasizing "It's not a label. It's a headspace." The campaign is intended to reinforce Goodwill's position in the thrift retail market. The campaign, created by Enterprise Creative Selling of Toronto, uses ads that will be seen on buses, subway trains and platforms, transit shelters and in restaurants and bars across Toronto, Ottawa, Kingston, Brockville and Barrie Ontario. Public service announcements for radio and television have also be created. Goodwill is trying to point out that one doesn't have to be "label conscious" when it comes to fashion. The campaign is targeted at the 18- to 34-year-old age group. Goodwill Toronto has 37 store/donation centres across the Toronto region and southeastern Ontario.