DIRECT MARKETING COMMUNITY GOING DIRECT TO KOSOVO
By Adnews Staff
Six agencies connected with direct marketing in Canada have announced a fundraising initiative called Direct to Kosovo to help the Red Cross's Tracing and Reunion service. This service provides both a national and international tracing service for people wanting to find family members with whom they have become separated due to war, international conflict, disaster and other situations beyond their control. This week two hundred direct marketing agencies will receive letters requesting support and financial donations. The goal of the program is to raise at least $25,000 between May 6 and June 30 for the Canadian Red Cross. The six agencies volunteering their time include: Lowe RMP Direct, Wunderman Cato Johnson, Mosaic Direct, Argyle Rowland Worldwide, Cohn & Wells and Novator Systems. Details are available at the Direct to Kosovo website, which can be found at <http://www.directtokosoco.com>.