ELLER MEDIA PURCHASES SUPERBOARDS ON GARDINER
By Adnews Staff
Eller Media Company Canada of Toronto, formerly known as the More Group, has purchased nine superboards on Toronto's Gardiner Expressway from steel art/kurt sign rentals. Superboards are larger then standard billboards. Financial details of the transaction were not disclosed. Eller Media is an outdoor advertising company established in March of this year when the company entered into a joint venture with Toronto-based Cadillac-Fairview to develop signage throughout Canada beginning with the Dundas Square rejuvenation program in Toronto. The program includes formal backlit advertising signage on the exterior of the Toronto Eaton Centre plus two media towers at the Atrium on Bay complex and at the Toronto Eaton Centre. Presently the company manages advertising displays inside and around Toronto's Lester B. Pearson International Airport.