PICNIC TIME, VEGGIE STYLE
By Adnews Staff
Yves Veggie Cuisine of Delta, British Columbia and Canada Safeway of Calgary have teamed up to help consumers think "healthy" when they think "picnic". Beginning April 26, at all 200 Western Canada Safeway stores, Yves Veggie Cuisine's Picnic in the Park promotion will be going on. The goal of the promotion is to educate consumers about meat alternatives. To support the Picnic in the Park promotion, in-store materials are being used. Advertising will also be done in Safeway's flyers. The promotion is also being supported with a contest running until May 23, for a chance to win 25,000 Air Miles. Advertising for Yves Veggie Cuisine is done in-house. PR for Yves Veggie Cuisine is handled by the Barkley Gazeley Group of Vancouver.