MILLENNIUM MARKETING OPTIONS BECOMING LIMITED
By Adnews Staff
Jack Hurst, president of Triton Sales & Marketing Inc. in Richmond Hill, Ontario, is warning people in industries beyond computers, to prepare for millennium-related glitches before it is too late. Hurst is a member of the Promotional Products Association of Canada and represents many corporate clients who are lining up to promote their company as the new millennium approaches. "Believe it or not, phrases like "Year 2000", "Y2K" and "01-01-00" are already trademarked for certain products so you have to be very careful," said Hurst in a release. A New York man, owns the rights to many of these trademarks and using them could be considered trademark infringement he added. According to the Canadian Patent Office, a trademark "includes any word, name, picture, symbol, device, or any combination used - or intended to be used - in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others. In short, a trademark is a brand name. To confirm if certain promotional product printing imprinted with a millennium phrase is in fact owned by another marketer, check with the Canadian Patent Office in Hull, Quebec.