FASHION FILE, OMEGA, BIRKS AND AIR FRANCE OFFER PARIS
By Adnews Staff
CBC Newsworld, Omega, Birks and Air France have teamed up to offer one lucky winner the chance to travel to Paris is the Our Time in Paris contest. To promote the contest, national television commercials will be seen on both Newsworld and the CBC network to drive retail traffic to Birks and increase Fashion File viewership. The contest is also being promoted at Birks locations across Canada with in-store posters, counter-top displays, ballots and ballot boxes. All creative was developed in-house by CBC's Event and Sales Promotion Department and features Fashion File host Tim Blanks and Omega spokemodel Cindy Crawford. The grand prize will find the winner traveling to Paris, courtesy of Air France, where they'll meet Tim Blanks and join him at an exclusive show. The winner will also receive an Omega Constellation watch fashioned by supermodel Cindy Crawford. The Our Time in Paris contest is running from April 26 through May 30.