TEMPLE SCOTT ASSOCIATES DREAM COMES TRUE
By Adnews Staff
Following the announcement from Sega that its newest game console will be coming to Canada and on sale in September, Temple Scott Associates of Toronto announceD it has been named Public Relations agency of record for Sega in Canada. The North American launch of the game console will be backed by a $100 million (U.S.) marketing campaign including advertising, promotion and public relations. TSA will manage communications for Sega in Canada. Dreamcast will be available at retailers across Canada including Toys R Us and Walmart stores. Dreamcast is a video game console with the ability to support games of movie-like realism. Advertising creative for Sega is created by Foote, Cone & Belding of San Francisco.
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