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RAID PREPARES FOR NEW MILLENNIUM WITH Y2K CAMPAIGN

By Adnews Staff

SC Johnson of Brantford, Ontario is changing the way consumers look at the Y2K Bug with the launch of a new outdoor campaign for its Raid brand of pesticides. The campaign is set to run through May, June and July. Created by Harrod & Mirlin FCB of Toronto, the advertisement features a can of Raid with a bug sitting beside it. Written above the bug in large bold letters, the tagline reads "The Y2K Bug, We're Working On It". The campaign is scheduled to run in Toronto, Ottawa, Vancouver and Edmonton.

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