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LBJ*FRB FEELING BETTER AFTER WINNING CARTER-HORNER ACCOUNT

By Adnews Staff

LBJ*FRB Communications Inc. of Toronto is feeling better after being awarded several of the Carter-Horner Inc. of Mississauga healthcare brands. The brands awarded to LBJ*FRB include: Gravol, Rub A-535, Ovol, Diovol and Bentasil.. LBJ*FRB won the brands following a competition against two unnamed Toronto agencies. The brands were previously handled by CH's agency of record, Bates Canada. Ed Daley, director of marketing for Carter-Horner, told Adnews the company wanted to switch to a healthcare-oriented agency. LBJ*FRB will begin work on these brands immediately.

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