BBDO SHAKES UP NEW COMMERCIALS
By Adnews Staff
Toronto-based BBDO Canada has created three new 15-second television commercials for Kraft Canada's Shake'n Bake coating mix. The target audience of the new commercials is mothers who are looking for simple meal ideas. "In its entirety, the campaign is intended to communicate the versatility of Shake'n Bake coating mix," Kraft Canada Inc. product manager Benedicta Hughes said in a release. Toronto-based Kraft's commercials are running nationally in both English and French Canada.
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