DESJARDINS BIBEAU AND EVEREST PROMOTIONS MERGE TOGETHER
By Adnews Staff
The Quebec communications and marketing firm Groupe Everest has announced an agreement with the promotion agency Desjardins Bibeau, which is to merge its operations with Everest Promotions. A subsidiary of Group Everest, Everest Promotions specializes in designing and implementing promotional programs. All aspects of sales promotion, event marketing, and direct marketing are within its speciality. The division has clients in the food, automobile, retail trade, pharmaceutical, tourism and sports industries. In a statement from Group Everest, the company said "integrating the expertise, know-how and creativity of Desjardins Bibeau will allow Everest Promotions to broaden its reach and target new customers while continuing to respond to the needs of existing clients." Groupe Everest, through its divisions and subsidiaries, provides services related to advertising, promotion, graphic design and public relations and operates offices in Montreal, Sherbrooke, Laval and Ottawa.