RYAN PARTNERSHIP EXPANSION OFF TO A WINNING START
By Adnews Staff
Ryan Partnership of Toronto is off to a winning start after expanding into Canada. The integrated marketing agency began the new year by opening its first Canadian office in Toronto. Today the agency is announcing its first agency of record win after landing the Mattel Canada Inc. assignment. Ryan won the account in a competition with several unnamed agencies after a review by Mattel. Mattel has hired Ryan to handle Canadian marketing and promotion for its girls, boys, infant and preschool lines of toys. Ryan Partnership Canada is a wholly-owned subsidiary of D.L. Ryan Companies Ltd. based in Westport, Connecticut. The agency offers full service national promotion, planning and execution, direct marketing, account specific marketing, consulting and cultural marketing support.