BIOGEN SPONSORS MS MINUTE
By Adnews Staff
Biogen Canada Inc. of Mississauga, Ontario is sponsoring a new series of 60-second advertisements called "MS Minutes", aiming to educate Canadians about multiple sclerosis. Beginning this week one of five different spots will be seen every day during Global Television's broadcast of General Hospital. Beginning next week, French spots will run on TVA during Salut Bonjour! and Claire Lamarche. Both English and French versions are hosted by Dr. Pierre Duquette from the Department of Neurology at the Hopital Notre Dame. The spots, produced by BTV Communications, explain the nature of the disease, the role of the physician, fundraising efforts and research. Biogen is the maker of AVONEX, which is used in the treatment of relapsing forms of MS. The television spots were created in-house. PR for Biogen is handled by Shandwick Canada Inc. of Toronto.