RADIO CAMPAIGN IS SO GOOD
By Adnews Staff
So Good, soy beverage has launched an eight-week, $350,000 advertising and promotion campaign in Montreal, designed to drive trial of the beverage. The radio advertising campaign is being supported with sampling and a $1.00 in-store coupon program. The radio campaign, created by Saatchi & Saatchi of Montreal, began last week. The French- and English-language radio advertisements feature six 30-second commercials and on-air promotions. The ads are designed to focus on the taste and nutritional value of the milk alternative beverage. So Good is available in major grocery stores in original, fat-free, vanilla, chocolate and strawberry flavours. PR for So Good is handled by Argyle Rowland Worldwide of Toronto.
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