COMPAQ CANADA UNITED IN LATEST PROMOTION
By Adnews Staff
Compaq Computer Corp. of Houston, Texas is teaming up with the United Cigar Store (The Great Canadian News Company/Maison de la Presse) chain of Toronto for a Spring promotion/contest. The promotion is running from March 28 to May 1 in 193 retail locations in airports and shopping malls across Canada. Customers of the United Cigar store chain will have a chance to win one of three Compaq Aero palm-sized PCs in a scratch-and-win contest. A total of 1.2 million scratch-and-win cards will be distributed to UCS customers either presented personally or inserted into the bag containing the purchase. All cards advertise the Compaq Aero as the grand prize along with the features and benefits of the product. To support the contest in-store posters with copy and images of the Compaq Aero are being used. A brochure is also available at UPC stores for additional information on the PC. In Canada, advertising for Compaq is done by Palmer Jarvis DDB of Vancouver.