PALMER JARVIS WINS PANASONIC ACCOUNT
By Adnews Staff
Toronto-based Palmer Jarvis DDB has been appointed advertising agency of record for Panasonic Canada Inc.'s Consumer Products Division. PJDDB will take the account over from TBWA Chiat/Day and be responsible for the overall advertising of Panasonic's consumer electronic products. The assignment also includes new product introductions and promoting Panasonic Canada's role as the official partner and exclusive supplier of audio and video equipment for the 1999 Pan American Games in Winnipeg. Panasonic was looking to work with one agency where its battery and consumer electronic products advertising could be consolidated. TBWA was unable to assume the account because of a conflict of interest in the U.S. Panasonic had worked with DDB Canada before and was familiar with the DDB family. Panasonic Canada Inc. is a division of Matsushita Electric Industrial Co. Ltd. of Japan, producers of electronic and electric products for consumer, business and industrial use. PR for Panasonic Canada is handled by Canada Proter Novelli of Toronto.