ARMADA BATES AND BATES CANADA DISSOLVE CONNECTION
By Adnews Staff
Montreal-based advertising agency Armada Bates and Toronto-based Bates Canada, a division of Bates Worldwide, have announced a redefinition of their partnership. The two agencies formed this partnership 1994. Under the terms of the new agreement, the two companies will now operate autonomously of each other while maintaining a joint affiliation with regard to the Imperial Tobacco Ltd. account in Montreal, an account which is shared by both agencies. Armada Bates also announced the agency will now be known as Armada. Patrick Knisley, president and CEO of Bates Canada, said in a release that the new agreement is in the best interest of both companies. Armada president Jacques Chalifour also commented on the announcement explaining the decision allows for wider expansion of the (Armada) agency.