GEE, JEFFERY TOASTS ATLAS WIN
By Adnews Staff
Gee, Jeffery & Partners of Toronto is holding its glasses high in a toast celebrating the agency's latest win, the Atlas Wine Merchants' business. The account had been with Bozell Worldwide Canada Inc. of Toronto for eight years before being put up for review in January. Gee, Jeffery won the business after a review involving several unnamed Canadian agencies. Atlas Wines Merchants is a division of Vincor International Inc., producer and marketer of wines, coolers and ciders, with brands that include Inniskillin, Jackson-Triggs, Sawmill Creek, Growers and Vibe Ciders and Vex Hard Lemonade. Peter Jeffery, president of Gee, Jeffery said the agency is delighted with the win because the agency was looking for an account in this category. Gee, Jeffery's client roster includes Cantel AT&T, Canadian Airlines, TD Asset Management, Ontario Toyota Dealers and Panasonic. Currently the agency is in development for several brand campaigns.