HOLMES & LEE ADVERTISING STANFIELD'S UNMENTIONABLES
By Adnews Staff
Holmes & Lee of Toronto is noticing the warm weather and as such is ready to launch the Spring campaign for Stanfield's Underwear of Truro, Nova Scotia. The agency has created a national billboard campaign and is focusing on the company's All Climate brand underwear, designed to keep the wearer dry, cool and comfortable. "The All Climate underwear is one of the leaders and strengths of Stanfield's overall line and we have found ways to communicate product benefits in a manner that should get on our target's radar," Peter Holmes, creative director said in a release. "They won't miss these boards."
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