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CLICKTHROUGH READING CHAPTERS ONLINE

Chapters Inc. and ClickThrough Interactive both of Toronto have become reading buddies. The two have signed an exclusive agreement making Chapters the online book retailer of choice for ClickThrough's network of 65 Canadian Web sites. The agreement extends the Web presence of Canada's book retailer Chapters, as books will be sold directly on the affiliates' Web sites. ClickThrough's Web site network includes sites such as Canada Newswire, The Fund Library, The Life Network, The Weather Network and Canadian Living. The Chapters affiliate program allows companies and organizations to sell books from Chapters directly to their Web site visitors. Affiliates select books that are of interest to their Web site visitors, display then on their site and encourage their visitors to click through to Chapters to make their purchases. Officials at both Chapters and ClickThrough could not be reached to confirm advertising plans. ClickThrough Interactive Services Ltd. is a Web advertising network. Through advertising sales partnerships with more than 65 Web sites, ClickThrough provides clients with Web advertising. Chapters Internet is a division of Chapters Inc. The company launched it Web site in partnership with The Globe and Mail in October 1998. PR for Chapters Inc. is handled by High Road Communications of Toronto.

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