IQPC MARKETING CONFERENCE
By Adnews Staff
The International Quality and Productivity Centre has announced details for its Performance Measurements for Internet Marketing conference to be held May 20 at the Colony Hotel in Toronto. Keynote speakers at the event will include representatives from IBM, Microsoft Canada, The Globe and Mail, Doubleclick, Modem Media Poppe Tyson, Young and Rubicam, BBM/Comquest, Mediastop.net, Bayshore Captial and imoney. Topics that will be discussed include: integrating on-line marketing with existing marketing plans, measuring the effectiveness of on-line content, establishing performance measures for on-line customer retention and measuring Web investment against traditional media. IQPC has offices in Toronto and New Jersey and produces conferences and seminars on a range of topics including marketing, technology, Human Resources, Healthcare, Financing and Government.