BLEU BLANC ROUGE GETS FINANCE BUSINESS
By Adnews Staff
Communications bleu blanc rouge of Montreal walked away with the Department of Finance business in Quebec last week. The agency was hired in a competition with Cossette Communication-Marketing and Academie-Ogilvy Communications, both of Montreal. The department was handling its advertising in-house, but decided to hire an agency because it is launching new products, communications director Thomas Louis Simard told Adnews last week. For the past three years it has just run advertising for savings bonds. The account is worth $10 million over three years. The agency has a one-year contract which is renewable for two years.
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