COLOR YOUR WORLD IS REDECORATING STORES
By Adnews Staff
Color Your World of Concord, Ontario is opening the doors on its first redesigned location. The one stop home decor centre is part of the company's national program to renovate Color Your World stores across the country. The new centres will now offer paint, wallpaper, carpet, window treatments, blinds and surface coatings all in one location. To promote the new centres, an advertising campaign featuring print and radio created by GENERATORIDEAWORKS of Toronto has been launched. Color Your World is also rolling out its new logo and Inspirations, an acrylic latex paint available in more than 6,500 shades. To assist customers in their decorating ideas, the company will also have available at all locations this spring a computer program called Color Visualization. The program allows customers to visualize a three dimensional layout of the room that is to be decorated. House Calls is another feature each store will offer, that gives consumers complementary in-house interior decorating services including estimates on re-upholstery, blinds and carpets. Color Your World is owned by ICI Canada and has more than 220 locations across Canada.