ELLIS TEICHMAN WINS ALLIANZ GROUP IN CANADA ACCOUNT
By Adnews Staff
Ellis Teichman Communications Ltd. of Toronto has been chosen as agency for marketing specific to the Canadian integration as well as development of materials for new products and services for Allianz Group in Canada. The agency was chosen in competition with Grey Direct and Tudhope and Associates. The first assignment will be designing marketing material related to Allianz's merger with Assurances Generales de France Group, which is to be completed in early spring. Ellis helped Allianz develop and introduce its corporate positioning "Protecting what matters" last year with a sponsorship initiative which included television advertising. The promotion, media buy and launch of the first annual Allianz Canada Caregiver of the Year Awards was handled by Ellis. Allianz' corporate caregiving initiatives for 1999 will also be developed by Ellis. Allianz merger communications is one of a number of recent account wins by Ellis, including Region of Durham and Toronto Public Health.