THRIFTY PROMOTION GIVES DIRECTIONS TO DRIVERS
By Adnews Staff
Thrifty Car Rental customers in Canada will no longer have to stop and ask for directions. In a month long promotion going on in all 140 locations across Canada, including its airport locations, when customers rent for two days or longer, they will receive one free Rand McNally TripMaker CD-ROM. The offer, valid on standard or corporate rates through the month of March, is being promoted to business travellers using print ads and television commercials created by Octagon Communications of Toronto. The TripMaker provides users with detailed information on the best route to take given the traveller's origin and destination anywhere in the U.S., Canada and Mexico. It provides the user with street names and "turn right"/"turn left" directions and will even suggest sites to see along the way. Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group Inc. and is based in Tulsa, Oklahoma.