CHESTER CHEETAH AND TELETOON TRIVIA CHALLENGE
By Adnews Staff
The Toronto-based animation station TELETOON and Hostess Frito-Lay have come together to satisfy the cravings of Canadians. To launch the new Chee-tos Schockwaves product and TELETOON's new CINETOON programming segment, the two companies have created the CINETOON Trivia Challenge. Sharing the same target audience, children ages 6-12, Hostess' animated Chester Cheetah will host the CINETOON movie every Saturday in March and the first Saturday of the month from April to August. Chester will invite fans to play the trivia challenge by staying tuned in after the movie. Fans will have a chance to win a Sony Playstation Prize Pack consisting of a Sony Playstation system and five games as well as TELETOON products and Chee-tos snacks. The promotion is also being supported with 10,000 Chee-tos displays across the country and on-air promotions. Millions of bags of Chee-tos Shockwaves and Twisties products will also feature information on CINETOON. TELETOON is a 24-hour-a-day animation station offering cartoons and animation in all its forms from Canada and around the world.