ZELLERS LAUNCHES NEW CLOTHING LINES
By Adnews Staff
Zellers Inc. of Brampton, Ont is getting its stores ready for Spring with the launch of the Gloria Vanderbilt and Cherokee Spring/Summer lines of fashion. The Gloria Vanderbilt collection is a signature brand of women's wear available for the first time in Canada at Zellers stores. The line includes career separates, dresses, outerwear coordinates, fashion jewelry, footwear, hats, handbags, intimate apparel and sleepwear. The Cherokee brand is a line of outdoor inspired fashions that includes men's and ladies wear, boys and girls apparel, children's wear and an extensive collection of accessories including hats, handbags, belts, jewelry, watches, socks and footwear for the family. To advertise the new lines a series of television commercials created by Ogilvy and Mather of Toronto will be used. The spots will begin next week and run throughout Spring. A 8-12 page insert has also been created for the Gloria Vanderbilt line. The insert is being sent out through direct mail, as well as inserted in women's fashion magazines. The debut of the Gloria Vanderbilt collection is one in a series of new product initiatives by Zellers. Last June the Martha Stewart Everyday Home brand of home merchandise was introduced to Zellers stores. This was followed with the introduction of Cherokee, the U.S. brand of casual clothing. Recently Zellers launched Truly, a new line of brand products designed to offer "Everyday Value Pricing". Zellers Inc. is a division of the Hudson's Bay Company. It operates more than 340 stores across the country. PR for Zellers is handled by hoffman + company of Toronto.