PUBLICIS BCP EATING AT MIKES RESTAURANTS
By Adnews Staff
Publicis BCP of Montreal is eating at Mikes tonight. The agency recently announced a new advertising campaign for the Montreal-based Mikes Restaurants chain. A television campaign featuring Quebec actress Ginette Reno is launching Mikes all new table d'hote menu featuring meals such as grilled chicken breast, lasagna, fettucine and pizza. The 30 second English and French commercials debuted this week throughout the Quebec area and will run until the beginning of April. Plans to extend the campaign to include radio spots are also being considered. Mikes is a family restaurant with 120 locations across Quebec.
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