OGILVY & MATHER REPLACES COSSETTE ON BCT.TELUS ACCOUNT
By Adnews Staff
BCT.TELUS has announced that Ogilvy & Mather of Calgary will take over responsibility for consumer wireline, consumer Internet, brand directory and Mobility advertising for the newly merged organization. The agency won the TELUS business in 1996 and now replaces Cossette Communications Marketing of Vancouver, which currently handles advertising for Bell Canada, on the former BC TEL account. Palmer Jarvis DDB of Vancouver will handle the wireline and advanced communications business-to-business advertising, replacing Margaret Kool Marketing of Edmonton. Bryant Fulton & Shee will maintain the BC Tel Yellow Pages account. The media agency of record assignment will come under review shortly. It is currently spilt between Kaizen Media Services in B.C. and O&M in Alberta.