CMA MARKETING CONFERENCE
By Adnews Staff
The Canadian Marketing Association will host its first financial marketing conference in Toronto on March 10. The keynote speakers at the event will be Barbara Jack from Young & Rubicam Inc., New York, Antonio Valeiro Arcay from OgilvyOne Worldwide, Eivind K. Lorgen from Zurich Insurance, Ron Randoph-Wall from Quantum, Steve Gapper from SunLife of Canada, United Kingdom and Mike Welsh from Lowe Direct, London England. The full-day event, entitled "New Ideas From the Old World", will feature case studies of world-class financial marketing campaigns.
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