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FUJIFILM AND HERSHEY SAY CHEESE TOGETHER

A new promotion has teamed up Mississauga-based Fuji Photo Film Canada and Hershey Canada. A cross promotion will see Fujifilm's QuickSnap single-use cameras and Hershey's first hard candy, TasteTations pair up to target the single-use camera market. Using in-store displays and point-of-purchase promotional material, the promotion will feature a free 51 gram roll of chocolate flavor Hershey TasteTations in the QuickSnap Super 800 Flash, 27 exposure camera pack. The promotion will be featured in major mass merchant and grocery outlets across Canada. The promotion was developed by Fujifilm's agency Doner Canada of Toronto.

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