JAVA JOE'S GETS NEW LOOK
By Adnews Staff
Toronto-based Java Joe's has hired Toronto's Retail Image & Design to handle its advertising account. Retail had worked with Java Joe's on a project basis before and was awarded the account at the beginning of the year. The agency will work to launch a series of brand and image building promotional campaigns. Java Joe's is a franchise operation with 12 specialty coffee cafes. The first campaign is expected to begin next week.
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