SHAW AND COMPAQ TEAM UP TO PROMOTE @HOME
By Adnews Staff
Shaw Cablesystems of Calgary, AB. and Compaq Canada of Toronto have teamed up and are promoting Shaw's @Home Internet service through a contest/promotion. The event is being advertised through radio spots, in-store demostration events and a television commercial to be seen on YTV. The contest, which began last week, will run for four weeks. Winners will receive a Compaq Presario computer with monitor and a full year of @Home service. Advertising for Shaw is done-in-house.
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