JA, SUN AND SHELL PROMOTE JUNIOR ACHIEVEMENT MONTH
By Adnews Staff
Toronto-based JA Junior Achievement of Canada, Shell Canada Ltd., of Calgary and the Sun Newspaper Chain of Toronto, are promoting JA month with the Read, Learn and Win contest. The contest encourages students to read and learn about current events with the chance to win a $2,000 Shell scholarship. Full contest details, entry forms and pictures of the winners will be published in local Sun newspapers. The contest began on Sunday and will run for four weeks in Edmonton, Calgary, Toronto, Ottawa and London. Radio spots in Edmonton, Ottawa and Calgary are being used to promote the contest, as well as posters in schools and promos on the boxes and racks of local Sun newspapers. The ads were created in-house by the Sun newspaper chain.