LOTUS SUPERMAN CAMPAIGN SET TO LAUNCH IN CANADA
By Adnews Staff
Lotus Development Canada of Toronto is taking its "I AM" campaign to Canadian streets, sporting events and public venues in an attempt to build brand recognition for the company's release of Notes and Domino R5. Lotus is branding Notes and Domino R5 through a series of TV commercials and print ads based on a "Super-Human" theme. The "I AM" TV ads are being broadcast in Toronto, Montreal, Vancouver, Victoria, Winnipeg, Regina and Saskatoon. The ads were created by Ogilvy & Mather Worldwide of Toronto. Canadian cities that are going to be hit with the streetwise campaign include Ottawa, Calgary and Vancouver. PR for Lotus Development Canada is handled by Cohn & Wolfe of Toronto.
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