THE BAY AND TIMOTHY'S COFFEE TEAM UP
By Adnews Staff
Toronto-based Hudson Bay Company and Timothy's World Coffee of Toronto have teamed up to bring the smell of coffee brewing to a Toronto Bay store. Starting this week, the first Timothy's World Coffee location will begin grinding and serving its freshly roasted coffee beans to customers at the outlet, marking the first time that the Bay has entered into an alliance with a branded specialty coffee provider. Timothy's World Coffee is a specialty coffee offering whole bean and fresh brewed coffee. The Bay store will open a second, more spacious cafe on April 1. Called Timothy's WorldNews Cafe, the outlet will have a more sophisticated ambiance with two fireplaces, comfortable couches, wingback chairs and a selection of international newspaper and magazines to choose from. Bay officials were not available to comment on advertising plans for the new cafes.