HOME HARDWARE HITS THE BOOKS
By Adnews Staff
Home Hardware of St. Jacobs, Ont. is going one step further in helping consumers renovate their homes. The hardware and building supply chain will launch a book next month called Decorating at Home, a step-by-step guide showing users how to redecorate. The book features complete tools and materials listings and instructions for more than 50 projects including photos, diagrams and hints. Decorating at Home describes the trendiest paint techniques and faux looks, offers instructions for creating accessories and accent pieces, shows pages of ideas for kids' room, as well as floor, ceiling and window treatments. There are also five full-size stencil patterns. Decorating at Home will be promoted using in-store materials, flyers and Home Hardware's in-house magazine. The campaign was created by the Saffer Group of Toronto. Edelman Public Relations of Toronto is doing PR.