DONER VETERANS MOVE OUT ON THEIR OWN
By Adnews Staff
Three Toronto-based Doner Canada executives are leaving the agency on March 1 to start up their own agency. The three partners in the firm will be Adrian Taylor, Brad Myers and Linda Worrell. Taylor is currently president of Doner, while Myers is vice-president and creative director and Worrell is direct response vice-president. The new agency will be called Taylor, Worrell & Myers, operating in Toronto and Montreal. "While mass media will still be at the centre of what we do, we hope to appeal to clients who want to bring one voice to a brand's marketing communication and avoid the complexity of using spearate specialist businesses to do it," Taylor says in a release. Taylor, Worrell & Myers will focus on advertising, as well as direct response, trade marketing, promotions, database management and the Internet.