LOWER CANADA FLYING HIGH
By Adnews Staff
Strategic Connections Inc. of Richmond Hill, Ont. has awarded the advertising for its flagship brand, Napoleon, to Toronto-based Lower Canada. Napoleon is marketing, sales and data management software that helps companies determine where advertising is being effective and where it is not. Lower won the account earlier this week. Strategic Connections insists Napoleon is not there to replace agencies. It is a tool to help agencies. "Otherwise, why would we have hired one?" Strategic president Arnold Augustine says in a release. Plans for the first campaign are to begin in March.
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