PULSE TO TOUT ATLANTIC LOTTERY GAMES
By Adnews Staff
Pulse Marketing of Saint John, New Brunswick will launch two campaigns for the Atlantic Lottery Corp. in April. The ads will focus on the crown corporation's Auto Plus and Special Occasion lottery games. The campaigns will use TV and print ads, as well as point-of-sale materials. Radio may also be used. Pulse won a portion of the Atlantic Lottery Corp. business late last year after a competition with SGC of Sackville, N.B. and incumbents Bristol Communications of St. John's Newfoundland and Corporate Communications of Halifax. Pulse handles advertising for Auto Plus, Special Occasion and the $1 Scratch 'n Win brands. "Pulse has impressed us with their creativity, energy and ability to deliver high quality work," ALC group brand manager Shelly O'Brien says in a release. "We feel that the partnership with Pulse will help move our brands forward in a new and exciting directions." Pulsehad already worked for the ALC on a project basis. Bristol and Corporate Communications also held on to portions of the business.