BIOFORCE GIVES OLDER MEN ASSISTANCE IN THE WASHROOM
By Adnews Staff
Montreal-based Bioforce Canada introduced a new herbal treatment to the Canadian market earlier this month that is for the treatment of urinary dysfunction in men. Called A. Vogel Sabalasan, the capsule is design for men suffering from urinary flow conditions symptomatic of benign prostatic hyperplasia.. The capsule is made from the berries of the Saw palmetto, a dwarf palm that grows in the coastal areas of the Florida, the Mediterranean and North African countries. A. Vogel Sabalasan is being promoted using magazine ads, as well as posters in men's washrooms in various restaurant/bar locations targeting men aged 45 and over. In-store materials and PR are also being used. Bozell Worldwide's Montreal office is handling the campaign. The ads focus on the premise that Sabalasan is a natural product that works on the prostate, then the remedy and the subject matter is up to the user. The tagline for the ads is, "It's what a man's got to do." According to Bioforce, 50% of men over the age of 40 suffer from urinary dysfunction.