MURRAY UNDERGOES NAME CHANGE
By Adnews Staff
Toronto-based Murray Communications has changed its name to Fishbowl Communications. The move was made because owner Janice Murray believes that when her clients are communicating, they are being looked at through a fish bowl, which could sometimes give a distorted image. Clients need to know that when they communicate they have to be honest and professional. "It can be simple and effective," she says. Fishbowl specializes in PR for clients primarily in the advanced technology sector. Its client list includes: JD. Edwards Canada, Syntax Systems, Russell Inc., The Performax Sales and Marketing Group, Systems Xcellence, United Systems Solutions and Cara Operations. The agency began operating in 1996. Prior to this, Murray was president and director of Shandwick Canada of Toronto.