SPRITE ZONE AT AIR CANADA CENTRE
By Adnews Staff
Coca-Cola Canada both of Toronto is supporting its Sprite brand of soda in its latest initiative that will begin next month. The company has teamed up with the Air Canada Centre in Toronto to introduce the Sprite Zone, a special section of 1,442 seats that will be available for only $10, for all Raptors home games. The tag line "Anything can happen in the Sprite Zone," is being used for the special section. Beginning with the first Raptors game at the Air Canada Centre, every home game will feature a different theme or activity and surprises for fans seated in the Sprite Zone. Fans will have opportunities to win prizes including Raptor merchandise or upgraded courtside tickets. A toll-free number called the Sprite Zone hotline has been set up for fans to find out about upcoming contests, activities and theme nights. Sprite Zone tickets will be available starting. Promotion for the Sprite Zone will be done using transit and radio ads created by Roche Macaulay & Partners of Toronto.