PARALLEL GIVEN GLOBAL BUSINESS
By Adnews Staff
Calgary-based Parallel has gone global. The agency has been handed the global account for U.K.-based Psion Dacom plc after a competition with three U.K. agencies. "Psion Dacom is dedicated to providing global solutions to wired and wireless connectivity through the application of our innovative technologies," Psion marketing senior vice-president Rein Kroese says in a release. "We believe that Parallel has the right marketing strategy and depth of services to position Psion Dacom as the global leader in providing worldwide mobile connectivity solutions." Psion Dacom markets digital mobile computer and mobile telephone connectivity products.
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