HEADLINE SPORTS GETS A NEW LOOK
By Adnews Staff
Sports specialty channel Headline Sports has received a makeover. The station has a new logo, as well as 3D graphics and animation to attract a young audience. The new logo reminds you of a team logo, creative services director Mike Ongartato told Adnews this week. The old logo was more corporate looking. The new graphics look like the channel is sending you through a virtual world. For example, in between game highlights, the channel used to fade to black until the next highlight. Now, the viewer will be see a tunnel with a series of closing doors, while the station tells what highlight you are headed to next. It will also tell the viewer who is sponsoring the highlight. In addition, there is new animation surrounding such shows as Sports Final, Update, First Edition and Sports World. Ongartato said Headline Sports made the changes because its research showed that it has a younger male audience aged 12 to 39. Its audience is also very Internet savvy. Headline Sports went on the air in 1997.