RALSTON PURINA CANADA LAUNCHES NEW LINE
By Adnews Staff
Ralston Purina Canada Inc. of Toronto has introduced a new line of reformulated Purina Dog Chow, as well as a national contest for the brand. The new line of products includes: Dog Chow Nutritional Excellence Formula, Dog Chow with Lamb and Rice, Dog Chow Low Fat Formula, Puppy Chow Nutritional Excellence Formula, Puppy Chow with Lamb and Rice and Dog Chow Senior Formula. Under the contest rules, Ralston is asking dog owners to submit an essay of up to 100 words, titled "My Dog is the Great Canadian Dog for the New Millennium because
," along with a color photo. The contest runs from Feb. 2 to June 30. The new line of dog food will be promoted with a national campaign, but Ralston refused to give out details. Roche Macaulay & Partners of Toronto will create the campaign. A print campaign will be handled by Urban & Associates. of Toronto The campaign is scheduled to begin in March.