BRIGHTHOUSE WINS MANULIFE FINANCIAL ACCOUNT
By Adnews Staff
Brighthouse Inc. of Waterloo, Ont. has been named agency of record for Manulife Financial of Toronto. The agency won the account in a competition with three unnamed agencies. The incumbent on the account was Publicis SMW of Toronto. Manulife decided to switch agencies after reviewing its advertising last fall, marketing services assistant vice-president John Salmond told Adnews yesterday. Brighthouse's first campaign for Manulife will be launched in the spring.
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