MAXXIM TAKES HOLIDAY PACKAGES ON THE ROAD
By Adnews Staff
Maxxim Vacations of St. John's, Newfoundland has teamed up with the province's department of tourism to offer holiday packages celebrating the 50th anniversary of Newfoundland and Labrador's Confederation with Canada. The tour packages are available this year and include air transportation, accommodations and entry to festivals around the province such as the Canada Winter Games, the Titanic Iceberg tour, historical tours, hiking and outdoor adventures, bed and breakfast tours, as well as nature and ecology programs. The events will culminate into a four-night New Year Millennium Celebration in St. John's. The tour packages will be promoted using a six-city tour, which will offer attendees a preview of the packages including entertainment, food, music and promotional information. The tour is visiting Vancouver, Calgary, Ottawa, Toronto, Montreal and Halifax. In addition, the tour packages will be promoted using print ads beginning in March, as well as direct mail. The campaign was created by Walbourne Design of St. John's.