PRESIDENT'S CHOICE PUTS RRSP ON GROCERY LISTS
By Adnews Staff
President's Choice Financial moved into the RRSP market this week with the launch of its daily interest investment RRSP account. The account offers an interest rate of 4.2%, and no fees or penalties for early withdrawal. The RRSP can be purchased by phone, over the Internet and at one of over 100 President's Choice Financial branches in Loblaw Companies Ltd. stores across Canada. The account will be promoted using direct mail, in-store materials, flyers and the President's Choice Web site. The campaign was created by Lowe RMP Direct of Toronto. Shandwick Canada of Toronto is handling PR. Loblaw Companies of Toronto launched President's Choice banking services last year. The bank offers no service fees on day-to-day banking, as well as free groceries to its customers. The Canadian Imperial Bank of Commerce supplies the banking services and holds all deposits made by President's Choice customers.