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EDELMAN SETS UP TECHNOLOGY UNIT

Toronto-based Edelman Public Relations Canada has launched a technology practice. The unit is part of the Edelman Global Technology group and represents such clients as Ericsson, Apple Computer, PeopleSoft, NCR and Microsoft Corp. Other clients include Analog Devices, TIBCO Finance Technology, Tribal Voice and iPass. Franca Miraglia has joined the agency as technology vice-president. Most recently she was public relations and corporate communications manager for Alias Wavefront, a software subsidiary of Silicon Graphics Inc.

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